adidas debuts its first-ever regional runway show in partnership with Saudi fashion label, Kaf by Kaf, for their Spring-Summer 2025 Sportswear Collection ahead of Riyadh Fashion Week on Wednesday, October 16th.

Curated and designed by Kawthar Alhoraish, the creative force behind KAF BY KAF, a line of unisex pieces was produced to meet the needs of both athletes and fashion-forward individuals.

In addition, the runway featured one-of-a-kind colourful art pieces that Kaf by Kaf is known for, all inspired by the Kingdom’s rooted history with football.