KAF BY KAF was founded by Kawthar Alhoraish in 2019, an architect with a passion for merging art and fashion. Inspired by her heritage, Kawthar creates bold and innovative designs that tell stories of her inspirations.
The designer background as an architect supported the brand vision & her perspective fashion. She was self-taught with the help of her mentor Designer Kholod Alahmed who trained her & helped her building her talent. In 2019 she found KAF BY KAF and since then KAF BY KAF has been redefining the boundaries of fashion, from their own perspective.

By blending traditional elements with craftsmanship, the designer aims to bridge the gap between traditional and contemporary aesthetics. Kawthar’s design process involves crucial exploration and testing of materials, including soft and hard material. This experimentation helps her understand how materials behave under different conditions and leads to innovative variations in her designs. In recognition of her innovative work, Kawthar was awarded the Ready-to-Wear Women Designer of the Year. With KAF BY KAF, she aims to speak about fashion from her own creative perspective & boundaries of fashion.

Kawthar’s work is characterized by an intensive use of print and pattern techniques, often incorporating traditional motifs and textures. The way designer structures her clothing demonstrates attention to detail, with each piece showcasing a unique blend of form and function. Designer’s keen interest in fabric manipulation is evident in her innovative use of materials and textures.

Recognized for her contributions to the industry, Kawthar was nominee for the FTA award. Committed to supporting local culture, designer has collaborated with traditional artisans to create unique pieces that blend contemporary design with craftsmanship. In 2023, designer made headlines by designing a dress crafted from recycled palm leaves, a project initiated by the Royal Art Institute.

The designer continues to be actively involved in her community, inspiring others through her work and fostering a deeper appreciation for Saudi heritage in the world of fashion.